As a blogger or business owner, you’ve probably wondered how much content you need on your niche website to start making money.
In this comprehensive guide, we take a look at all the factors that influence the number of blog posts you need to start earning an income from your niche site.
You’ll also discover the ins and outs of niche content creation, and you’ll learn the formula to help you determine the right amount of content to have on your own blog in order to achieve your traffic and conversion goals.
So let’s get right into it, shall we?
How Blog Posts Help You Make Money
A niche website has one important aspect: to focus on a specific keyword or a group of keywords.
The goal of the site is to present visitors with high-quality, helpful content that addresses their needs and concerns.
When creating content for a niche site, you need to answer a question or solve a problem that the visitor is having.
The type of content on these sites is designed to garner an instant sale from the website visitor.
So it’s important to position yourself right at the end of the sales funnel – between the visitor and the product/service that they need. This will help you maximize conversion rates.
The more advanced your potential customers are in the sales funnel, the higher the likelihood that you will be able to convert them into buyers.
Creating a content strategy to ensure that your site is profitable is an extremely challenging task.
As an online entrepreneur, you need to harness the power of content to build an effective marketing tool that will boost your bottom line.
You do that by writing high-quality blog posts that are fully optimized for search.
Target the Right Keywords
Niche sites target topics based on keywords. It won’t matter how many blog posts you have on your niche site if none of them are optimized with the right keywords.
For instance, say your niche site is targeting a keyphrase like “swing-trade forex trading courses.”
You would need to create high-quality content discussing, reviewing, and/or promoting that particular type of forex trading course.
You could even add your own books and courses, if you had them, in order to keep your visitors happy and help your potential customers find the solutions they came looking for.
That’s how blog posts help you earn money on your niche site.
They allow you to connect your visitors with ideal solutions – and you get paid for making the recommendation.
So, when creating niche site blog posts, it’s important to target a topic based on specific keywords at the end of the sales funnel.
If you build your site around a targeted topic and deliver outstanding content that helps your visitors find what they seek, you will be a lot closer to making sales and earning affiliate commissions.
But, that still doesn’t answer the question of how many blog posts you need in order to make money.
What Is the Minimum Number of Posts You Should Write on Your Blog?
When you create a niche site, it’s normal to wonder how many blog posts you need to get your site off the ground.
The answer to that question is it depends.
There’s no golden rule when it comes to how many articles you need to make money.
It all depends on a variety of factors, such as:
Your niche topic
Type of website
And so on.
Ultimately, it is difficult for anyone to say how much content any niche site should have without knowing the site’s specific goals.
For example, how are you monetizing the site?
Most niche sites rely on single income models, such as Google Adsense, Amazon products, or Clickbank products.
If you’re selling high-ticket affiliate products/services, then you probably won’t need as much traffic as someone who’s relying on Google Adsense to earn an income (provided you have an effective sales funnel in place).
When it comes to the number of posts necessary to start making money from your niche site, the range is pretty large.
On the one hand, we have one-page websites:
Some niche site owners have a single page on their websites dedicated to answering a specific search query fully.
A one-page niche website might be adequate to answer a search query in a super-focused niche if the content is high-quality and in-depth.
But, Google’s Quality Guidelines are very clear regarding sites with very little content, thin articles, and those that have no original content – so why run the risk of getting penalized?
On the other hand, we have niche sites with dozens, even hundreds of posts:
Some niche sites have large numbers of pages on their blogs.
If you had a “web hosting reviews” website, for instance, you could potentially fill your site with hundreds of pages on that topic.
With a primary keyword like “hosting reviews,” you could dedicate individual articles to the hundreds of different web hosting services out there and talk about the benefits and drawbacks of each one.
You could also create posts to compare one against the other, as well as massive roundup review guides to help visitors compare features and prices across many services.
Then, your site could go into even more depth by discussing the specifics of hosting WordPress sites or covering the advantage of VPS hosting.
The list goes on!
So, can you see how a niche site like this could end up with thousands of pages?
And with each page, it gains more exposure and its traffic numbers rise. With increased traffic, come more sales and a boost in your business’ bottom line.
So, how many pages are recommended in order to make money?
In essence, you can make money from 100 small niche sites, or just one or two larger ones. It all depends on your specific preferences.
Just don’t blindly throw up articles on random topics that pop into your head. You need a proper strategy for creating content for your niche website.
How Often Should I Publish?
The answer to that question is simple: Publish frequently!
One reason for this is that it’s very rare and extremely difficult for anyone to build traction if they are infrequently publishing. This is particularly true if you are in a competitive niche.
Another reason is that you don’t know which of your content pieces will be popular and which ones won’t.
And since your entire business relies on you getting ranked for important keywords in your niche, it’s vital to give yourself the best chance of getting ranked by producing lots of high-quality content.
Some SEO’s argue that your publishing schedule has minimal effect on your levels of traffic, but the data proves that your blog publishing frequency matters quite a lot.
It affects your overall search traffic, as well as the amount of traction you’ll be able to build over the first year.
In the beginning, you have no content on your site, and Google has nothing to crawl.
There are no long-tail keywords that your content can rank for, and the search engines have no reason to crawl your website very often.
If you publish one article each month, by the end of the year, Google has 12 articles to index.
But, if you publish three times a week, you’d have 156 articles for the search engines to crawl.
Think of how many long-tail keywords would be in those posts – particularly if you were writing in-depth, informative posts packed with value.
This gives you a distinct advantage over a niche site that has only a dozen or so blog posts.
There are also studies that have shown that as soon as blogs have 401 posts published, their traffic numbers double.
All this makes it clear that when it comes to building a profitable niche site, the more often you publish, the better your chances of creating the momentum that will propel your blog toward your ultimate traffic and sales goals.
But, the caveat here is that you shouldn’t just pump out articles of low quality.
You should only publish as frequently as possible while keeping up your quality levels.
So, what is the perfect blogging frequency?
There’s no magic number, but the number I would recommend if you’re just starting out is to post at least three times a week.
You can always scale back once you’ve reached traffic levels that you’re happy with.
If you want to reach critical mass even sooner, you can opt for a daily blog posting schedule if your time and/or resources allow it.
It’s certainly doable if you enlist the services of a reliable and affordable blog writing service like ours.
Advantages of Publishing Frequently
Offer great value to your readers
Enhance your authority
Build brand awareness
Outpace the competition
Increase traffic levels
Rank for more long-tail keywords
Fresh (New or Updated) content is king
How Long Should Blog Posts Be?
The backbone of any niche website is content – we’ve established that.
It’s vital to post frequently. But what is the ideal content length?
Too many niche site owners focus more on the number of blog posts on their site, and not enough on the length of those posts.
And that’s why they don’t see the traffic and conversion results they’re hoping for.
According to a study by Backlinko, the average word count for top-ranking pages in Google is around 1,447.
This isn’t something many bloggers pay attention to when it comes to creating niche content. But they should.
The quality of your content is what matters the most, of course, but the length of your articles is important, too.
It matters because most great articles are ones that go deep into the questions or problems readers are having.
They are the posts that provide detailed solutions in a way that is simple to understand and easy to follow.
This is also the type of content that is shared the most on social media and linked to by other blogs in the same niche.
Just keep in mind that just because a blog post has a high word count, it does not necessarily mean that it’s of high quality.
So, back to the original question: what is the optimal content length?
It varies – but specialists across different niches agree that longer is better.
Long-form posts tend to perform better than short ones in the search engines. One reason for this is that longer articles are more likely to contain comprehensive information, as well as many different variations of important long-tail keywords.
Having said that, readers in different industries prefer different content lengths.
You need to experiment a bit to find out what works best in your own niche.
These content lengths typically work well for niche blog posts:
1,250-word blog posts: These are great for “response posts.” They are also long enough to beat the majority of thin 500-word articles that you see being produced in many niches.
2,500-word posts: These are perfect for in-depth articles on subtopics in your niche. They are long enough to allow you to dive into a topic to answer a question in detail or solve a specific pain point.
5,000-word posts: Articles of this length give you the opportunity to provide lots of meaty high-quality content. If you create these types of “pillar” posts for your blog, you can expect them to drive loads of traffic over time.
10,000-word posts: These are best for professionally designed ultimate guide-type articles.
How to Optimize Blog Content
It doesn’t matter how many posts you publish on your blog. If none of them are optimized for search, then all your work is in vain.
Optimize blog posts with keywords
You need to use SEO tactics to ensure that each piece of content that you publish drives search engine visitors to your niche site.
If your site is new, it will have a low authority level. You should focus on incorporating keywords that are “low-hanging fruit,” that is, long-tail keywords that have less competition.
Target these in all your blog posts, and you will be a lot more likely to rank for them than the high-competition ones.
By including relevant keywords in your blog posts, you will improve your SEO ranking and drive huge amounts of traffic to your niche blog.
That’s why keyword research is one of the most important things to focus on when creating content for a niche site.
In addition to the keyword tool mentioned above, LongTailPro, there are a lot of other free and paid tools you can use to make keyword research a breeze, including Google Adwords Keyword Tool, Keysearch, and SEMRush.
Once you’ve found the keywords to target, you can then insert them into your text.
It’s important to balance the keyword distribution in your blog content. Don’t stuff the keyword, but do your best to incorporate it into the following key places:
The title of your blog post
The headings and subheadings
The content body
The image file names
The title tags and meta descriptions
Make sure that you integrate keywords seamlessly into your text so that the reading experience is enjoyable for your audience.
To avoid overusing the keyword, aim for a 2% keyword density. A tool like Yoast SEO will help you adhere to this density.
Hit a large range of keywords and topics, create tons of high-quality, well-researched, and in-depth content, and you’ll soon be ranking for many important terms within your niche.
Optimize Posts With Internal Links
Internal linking is often underestimated by niche site owners. But, it’s a powerful SEO tool that you can leverage to get the most out of your blog posts.
Linking internally means that one page or post is linked to another on the same website.
By linking all your blog pages, you ensure that no page is left undiscovered when Google crawlers visit your website to search for new or updated content.
The search engine follows links from known pages on a website map to find new pages, which means that in order for your page to be seen, it must be linked to at least one other page on your site.
So, no matter how many blog posts you publish each week, always take the time to ensure that each of them is linked internally to other posts on related topics to boost your SEO.
Different Types of Content for a Niche Site
You already know that the right amount of content on your niche site can skyrocket your website’s performance. But, what type of content is best to get results fast?
Here is a list of the different types of niche site content that performs well:
Product Reviews: This is the most obvious option for promoting affiliate products on your niche site. Simply write an honest review of the product/service based on your own experience and describe how it works.
Product Comparisons: Offer your readers information on multiple products at a time by comparing one or more products/services against each other. You can then embed affiliate links into the product descriptions.
Free Guides: These are great for delivering priceless practical information to your audience. For instance, you could create a “Beginner’s Guide to SEO,” offer it for free to your readers and include many links to affiliate products within the content.
How-to Articles: These are very appealing to readers because they provide a solution to a problem or challenge they’re having. You also win, as an affiliate, because you get to recommend helpful solutions and make a commission if they make a purchase.
Seasonal Content: This type of content focuses on seasonal trends within your niche. Even though the content is only relevant for a short time, it usually attracts tons of visitors and boosts your affiliate performance.
Link Roundups: These types of posts are priceless. Not only are they extremely useful for your audience, but they also get you lots of valuable traffic to your blog. Link roundups also save you the time and energy it would take you to look for all those products and services yourself.
Tips for Creating Gripping Content
The best type of content to create for your niche site is SEO-optimized content that is also user-friendly.
It should meet the following criteria:
Informative: You want content that is packed with helpful information that fully answers and satisfies the user’s questions or needs. Provide viable solutions for your audience. After all, you’re not just there to incentivize sales, are you?
Engaging: If you harness the power of content properly, you will be able to keep your audience engaged. Produce high-quality, original, and creative blog posts that will hook your readers, keep their attention, and make them clamor for more.
Relates to Your Readers: Great content can be a powerful tool that helps you connect with your audience. Just make sure that when you write your blog posts, you prioritize your audience, rather than the search engines, and focus your content strategy on them.
Content is the king of niche site marketing, and if you produce content that meets the above criteria, you will be able to get amazing results in a relatively short amount of time.
Examples of Successful Niche Websites
Here are a few examples of what successful niche sites look like. Each of them has loads of content and they use a number of monetization methods.
One simple solution is to outsource the content creation for your niche site.
When building your niche site, you can be as thrifty as you like in other areas, such as design and marketing. Oftentimes, you can get away with doing those things yourself, even if you don’t have much experience.
But when it comes to blog writing, there’s no getting around the fact that if you don’t create high-quality content, then you’re just wasting your time because Google won’t rank low-quality posts.
And that’s where we come in!
We offer affordable content writing services to help you consistently publish high-quality content on your niche blog.
Our writers will create engaging affiliate content that will resonate with your audience and help you convert them into customers.
So give us a try, and we’ll get to work creating content to boost your traffic and increase your sales.
So there you have it. The answer to the question of how many blog posts you need to make money with your affiliate site.
Sites with 20-50 pages tend to do well with different monetization methods. Also, longer, more in-depth posts perform better than shorter ones in the search engines.
These are things you should keep in mind when creating content to grow your niche site.
Do you think adding more blog posts to your niche site could boost your bottom line? Let me know in the comments below.