Having said that, a study from Hubspot showed that B2B companies posting 16 or more times per month received 3.5 times the number of visitors compared to companies that post less than four times a month.
The results were the same for B2C companies:
The ones that published 16 or more entries each month enjoyed 4.5 times the number of visitors as those that uploaded between 0 and 4 posts per month.
Also, once companies publish the 401st post on their blog, they experience a dramatic spike in traffic – typically about twice the amount of traffic going to blogs with 301-400 posts on their website.
So, taking these numbers into consideration, it’s clear that the best option for most businesses is to post at least 16 times a month (roughly four times each week).
If you can maintain this posting schedule consistently for six to seven months, you will achieve the 401-blog-post mark.
At this point, your blog will have reached critical mass and you’ll be able to maximize its value.
Many small businesses find comfort and success in publishing one to four posts per week, while larger websites can push out daily posts – sometimes multiple posts per day.
It’s important to align your content goals with your blog publishing frequency. Only you can decide what’s best for your blog.
To do this, you will have to determine what resources you’ve got for blog content creation.
Are you the lone writer for your blog?
It might be hard to maintain a schedule of posting daily if you’re the only one in your marketing team.
Do you want to reach 401 blog entries as quickly as possible?
If so, then you could set a schedule to post daily, but enlist the help of a blog content writing service.
The right schedule for you will depend on factors like these that are specific to your business.
Below, I’ve listed seven steps to help you decide how many blog posts you should post per week.
How to Determine a Blogging Frequency That’s Right for You
Finding your perfect blog posting routine ultimately comes down to what you hope to accomplish with your content strategy. The ideal blogging frequency will differ based on various factors, such as:
Your content marketing goals
Your blog topic
Ideal blog post length
The industry you’re in
Your target audience
And much more.
Below, we take a look at some of the basics of how to decide on the right frequency to help you meet your blog’s specific goals.
Step #1: Define Your Content Marketing Goals
Deciding on the ideal blog posting frequency depends on your specific goals.
For instance, if you’re blogging to increase traffic to your website, it’s a good idea to publish more often in order to give Google and other search engines plenty of opportunities to find your website online and bring targeted visitors to it.
This is particularly true for websites like affiliate marketing niche sites where the more content you have on your site, the more chances you have of making sales.
If, on the other hand, your goals include customer engagement, and want to blog about more in-depth topics, then you may want to publish less frequently but produce long-form posts packed full of value for your readers.
It’s important to keep in mind that content creation is not a goal in itself.
Rather, it’s a means of achieving your business objectives.
Even if you decide to post three times a week, if you’re not sure why that particular schedule makes sense, then you still don’t have an effective strategy for your content marketing.
What Are Your Business Goals?
Social Media Growth?
Ranking for Specific Keywords?
Once you’ve defined what you want to accomplish with your content, as well as your business’s metrics for success, it’s time to move on to the next step.
Step #2: Consider Your Resources
Your next step is to consider the resources at your disposal to find out what’s doable for you.
Some blogs are able to publish multiple times a day because they have many writers providing the content.
If you are your blog’s only writer, you will have to work to find the sweet spot between your schedule and what you want to accomplish with your blog.
No matter how many posts you decide to publish each week, the important thing is to ensure that you do it consistently.
So, how much can you or your team realistically blog each week?
You may want to post new content daily, but do you have the time and/or budget to do so?
If your resources only allow for one post each week, then it’s better for you to stick to that blogging frequency.
Step #3: Do a Quick Content Audit
How many posts do you have already published on your blog? As previously mentioned, the total number of posts you have has a massive effect on your blog traffic.
Overall, studies show that more blogs do equal more traffic.
The key amount is around 400 blog entries. And after you reach that number, your traffic numbers will likely double.
If you already have a large repository of high-quality, highly trafficked posts on your blog, then you probably have no need to publish new content daily.
However, if your content audit shows few posts or less-than-stellar content, then it’s important to focus more on getting your blog to that 401-post tipping point.
While creating 400+ high-quality posts for your blog may seem like a daunting task, it can be done, as long as you have an effective content creation plan and publish blog content consistently.
There are ways to help you hit that target, including supplementing with guest posts, and outsourcing your content creation (I’ll show you how a bit later on).
Having said all this, it’s important to note it’s not always necessary to publish over 400 posts on your blog to get high levels of traffic.
Some blogs, like Backlinko, have under 100 posts and yet they bring in tons of search traffic from Google and other search engines.
This is because their blog posts are always kept updated with relevant information. And since Google ranks posts on freshness as well as newness, this helps the blog get more traffic.
Step #4: Look at What’s Going On in Your Industry
No matter what industry you’re in, blogging is an extremely competitive sport.
If you decide to create an SEO guide for 2020, guess what? It’s already been done – countless times.
What this means is that you need to find ways to make your content stand out. And one of the best ways to do that is by adding massive value to your content. For instance, you could:
Share personal experiences
Create customer case studies
Perform original research and use your own statistics
If you’re in a particularly competitive industry, then you’ll probably benefit from publishing less, but with a deeper focus on long-form, data-packed, and well-researched articles that will take you straight to the top of the SERPs (search engine results pages).
If, on the other hand, competitors in your industry are not publishing lots of content, then you have a massive opportunity, and you need to seize it immediately.
Pump out as much content as you possibly can in the quickest time possible. Make sure that it’s high-quality content and includes both long and short-form posts.
Do this before everyone else in that industry realizes that they should be doing that, too.
Find all the relevant keywords in your industry and begin crafting content to incorporate each of them.
Once you start receiving high levels of traffic from search, you can then scale back on publishing content and begin focusing on producing quality over quantity.
Step #5: Track Your Traffic Channels
Your main source of blog traffic is another factor that you need to consider when deciding how much you should post each week.
If most of your blog traffic is coming from the search engines, you’ll benefit from creating longer, more in-depth, and information-packed pieces.
Studies show that the majority of the top results on Google’s first page contain at least 2400 words.
Articles of this length take a little longer to produce, so it may not be doable to post every day or even every other day.
If most of your traffic comes from search, choose a blogging frequency that gives you ample time to create high-quality, in-depth posts.
Social Media Traffic
If you get most of your traffic by promoting your blog posts on social media, then it may be worth experimenting with shorter content types as these tend to do better on Facebook, Twitter, and other social platforms.
Creating how-to articles and listicles will help you drive traffic and leads to your blog. Timely content also performs great on social media.
You can jump on to trending topics and hashtags to get more exposure for your posts.
If you choose this strategy, you will likely need to post several pieces every week in order to keep audience engagement up.
Email Marketing Traffic
If you’re getting most of your blog traffic from your email subscribers, you need to measure the types of content that they respond to.
Subscribers on your list are often the most engaged of all your audience, so find out if they like shorter posts or longer, more in-depth articles. Do they like specific topics?
Once you find the types of content that they like, play around with your email frequency to find out if there are changes in your subscribers’ response rates.
This will give you a good idea of how often they want to receive new content from you.
If your resources allow you to create a strategy for content marketing that encompasses all the above audiences, then absolutely do that.
But, if not, pick one to start with. You can always expand later.
Step #6: Experiment and Refine Your Frequency
Now that you’ve decided on a frequency based on the information you’ve gathered regarding your traffic sources and what your audience likes, it’s time to refine it.
Test your blog posting schedule, and continue testing it until you hit on the sweet spot.
This is what marketing is about, and you’ll only hit on the perfect blogging frequency by testing to see which one works, tweaking, and testing again.
For instance, if you’ve been posting sporadically, try posting at least once a week at first.
Work on increasing that to twice, and then three times a week. It’s alright if you want to post more often than that.
In fact, if your resources allow it, you can post daily so you can start reaping the benefits even sooner.
This is ideal for niches where you need to publish massive guides, roundup reviews, reports, and so on.
Posting this type of content once or twice a month will prevent your blog readers from getting overwhelmed.
But, with a blogging frequency like this one, you run the risk of getting forgotten by your readers.
One way to avoid this is to ensure that you create carefully structured, in-depth, and evergreen content that will stay relevant years into the future, and then continually promote that post using various channels like email and social media.
If you’re doing everything you can, but you still feel that your blog needs more content, you can supplement your blog articles with guest posts.
Just remember that this requires a time commitment for you to sift through the articles and possibly edit them to ensure that they meet your guest posting guidelines.
Pro Tip #2: Outsource Your Content Creation
If you don’t have the time to create and publish content on a regular basis, you can use a blog writing service like ours to help you keep to your posting schedule.
This way, you get high-quality content written by expert writers to help you achieve your blog content marketing goals. Try us out and free up more of your time so you can work on other important aspects of running your blog.
The Bottom Line
So, now you know that there’s no magic pill or secret formula when it comes to blog posting frequency.
We’ve examined the data, and it points to the fact that, for most blogs, more is always better.
You also have a clear plan to help you determine the right posting frequency for your blog:
Define Your Content
Consider Your Resources
Do a Quick Content Audit
Look at What’s Going on in Your Industry
Track Your Traffic Channels
Experiment and Refine Your Frequency
All that is left to do is to use the information in this article to help you decide what’s best for your own blog.
Which blogging frequency do you think will work best for you? Let me know in the comments below!