How Many Blog Posts Should You Post per Week?

Introduction

There is no single answer to the question of how many posts you should post per week.

The right number of posts depends on various factors and it’s important for you to find the posting frequency that is right for your own blog.

This is a guide to help you determine just that. 

In it, you will discover six steps you can take to decide on the ideal posting schedule, as well as some practical blog posting frequencies to help you achieve your business objectives. 

So let’s get to it.

 

How Many Blog Posts Should You Post per Week?

But first,

Why Does Blogging Frequency Matter?

Your blogging frequency matters because content marketing is the lifeblood of any business online, and blogging is the most effective form of content marketing. 

Frequent blogging can help you meet a wide range of business objectives, including: 

  • Brand Awareness
  • Thought Leadership
  • Customer Engagement 
  • Website Traffic 
  • Lead Nurturing
  • Sales
  • Customer Retention/Loyalty

…the list goes on! 

The frequency with which you post on your blog will have an impact on how well and how fast you meet your content marketing objectives. 

Here’s how other online marketers and bloggers use blogging to meet their goals:

(Image Source: NeilPatel.com)

Blogging is affordable, sustainable, and allows you to leverage free traffic from the search engines to expand your brand. 

Blogging also helps you attract new customers by answering their questions and providing insights into the challenges they’re facing. 

And having a strong blogging strategy can help support your other marketing strategies, including email marketing and social media marketing. 

With advantages like these, it’s no surprise that marketers are wondering what the best blogging frequency is. 

What Is the Best Blogging Frequency? 

This is every blogger’s million-dollar question. Most want to know if there is a bare minimum or a simple guideline to follow. If you search online, you will discover dozens of different answers. 

Once a month? – Backlinko’s Brian Dean reports that he gets 200K monthly blog visitors by publishing once a month. 

Ten times a day? – On the other end of the spectrum, there are websites like Hubspot that publish posts multiple times a day on their blog. 

So which is the right frequency? Once a month? Multiple times daily? Or is there a perfect number in-between? 

The answer is unfortunately vague: it depends. 

There is a lot of hard data supporting the importance of blogging to marketing. But, there isn’t much on blogging frequency, and that is because there’s no single right answer. 

Every company is different, and every blog has different objectives. Industries, audiences, and sales strategies are different. 

That’s why it’s hard to come up with a simple one-size-fits-all solution. 

Okay. So everyone does it differently. But what does the data say?

Let’s take a look at the cold hard facts: 

Blogging Frequency Data

According to multiple studies conducted across dozens of websites in B2B and B2C (both large and small), 

  • Publishing 2-4 times a week offers the highest results in terms of traffic and conversions. 
  • As a general rule of thumb, the more frequently you post on your blog, the more traffic you get.
  • 11+ posts/month seems to be the magic number that results in noticeable traffic increases for all types of businesses. 
  • The number of posts you have already published on your blog makes a massive difference in how many leads you receive (the more posts, the better). 

(Image Source: MarketingInsiderGroup.com)

Having said that, a study from Hubspot showed that B2B companies posting 16 or more times per month received 3.5 times the number of visitors compared to companies that post less than four times a month. 

The results were the same for B2C companies: 

The ones that published 16 or more entries each month enjoyed 4.5 times the number of visitors as those that uploaded between 0 and 4 posts per month. 

Also, once companies publish the 401st post on their blog, they experience a dramatic spike in traffic – typically about twice the amount of traffic going to blogs with 301-400 posts on their website. 

So, taking these numbers into consideration, it’s clear that the best option for most businesses is to post at least 16 times a month (roughly four times each week). 

If you can maintain this posting schedule consistently for six to seven months, you will achieve the 401-blog-post mark. 

At this point, your blog will have reached critical mass and you’ll be able to maximize its value. 

At least, that’s what Hubspot studies say.

(Image Source: Blog.Hubspot.com)

But what’s right for your blog? 

Many small businesses find comfort and success in publishing one to four posts per week, while larger websites can push out daily posts – sometimes multiple posts per day.  

It’s important to align your content goals with your blog publishing frequency. Only you can decide what’s best for your blog. 

To do this, you will have to determine what resources you’ve got for blog content creation. 

Are you the lone writer for your blog? 

It might be hard to maintain a schedule of posting daily if you’re the only one in your marketing team. 

Do you want to reach 401 blog entries as quickly as possible?

If so, then you could set a schedule to post daily, but enlist the help of a blog content writing service. 

The right schedule for you will depend on factors like these that are specific to your business. 

Below, I’ve listed seven steps to help you decide how many blog posts you should post per week.

How to Determine a Blogging Frequency That’s Right for You

Finding your perfect blog posting routine ultimately comes down to what you hope to accomplish with your content strategy. The ideal blogging frequency will differ based on various factors, such as:

  • Your schedule
  • Your content marketing goals
  • Your blog topic
  • Ideal blog post length
  • The industry you’re in
  • Your target audience

And much more. 

Below, we take a look at some of the basics of how to decide on the right frequency to help you meet your blog’s specific goals. 

Step #1: Define Your Content Marketing Goals

Deciding on the ideal blog posting frequency depends on your specific goals. 

For instance, if you’re blogging to increase traffic to your website, it’s a good idea to publish more often in order to give Google and other search engines plenty of opportunities to find your website online and bring targeted visitors to it. 

This is particularly true for websites like affiliate marketing niche sites where the more content you have on your site, the more chances you have of making sales. 

If, on the other hand, your goals include customer engagement, and want to blog about more in-depth topics, then you may want to publish less frequently but produce long-form posts packed full of value for your readers. 

It’s important to keep in mind that content creation is not a goal in itself. 

Rather, it’s a means of achieving your business objectives. 

Even if you decide to post three times a week, if you’re not sure why that particular schedule makes sense, then you still don’t have an effective strategy for your content marketing. 

What Are Your Business Goals? 

  • More Traffic?
  • Better-Quality Leads?
  • Social Media Growth?
  • Ranking for Specific Keywords?
  • Brand discovery/loyalty?

Once you’ve defined what you want to accomplish with your content, as well as your business’s metrics for success, it’s time to move on to the next step. 

Step #2: Consider Your Resources 

Your next step is to consider the resources at your disposal to find out what’s doable for you. 

Some blogs are able to publish multiple times a day because they have many writers providing the content. 

If you are your blog’s only writer, you will have to work to find the sweet spot between your schedule and what you want to accomplish with your blog. 

No matter how many posts you decide to publish each week, the important thing is to ensure that you do it consistently. 

So, how much can you or your team realistically blog each week? 

You may want to post new content daily, but do you have the time and/or budget to do so? 

If your resources only allow for one post each week, then it’s better for you to stick to that blogging frequency. 

Step #3: Do a Quick Content Audit

How many posts do you have already published on your blog? As previously mentioned, the total number of posts you have has a massive effect on your blog traffic. 

Overall, studies show that more blogs do equal more traffic. 

The key amount is around 400 blog entries. And after you reach that number, your traffic numbers will likely double. 

But even more important than the number of posts you currently have on your blog is the quality of those blog posts

If you already have a large repository of high-quality, highly trafficked posts on your blog, then you probably have no need to publish new content daily. 

However, if your content audit shows few posts or less-than-stellar content, then it’s important to focus more on getting your blog to that 401-post tipping point. 

While creating 400+ high-quality posts for your blog may seem like a daunting task, it can be done, as long as you have an effective content creation plan and publish blog content consistently. 

There are ways to help you hit that target, including supplementing with guest posts, and outsourcing your content creation (I’ll show you how a bit later on). 

Having said all this, it’s important to note it’s not always necessary to publish over 400 posts on your blog to get high levels of traffic. 

Some blogs, like Backlinko, have under 100 posts and yet they bring in tons of search traffic from Google and other search engines. 

This is because their blog posts are always kept updated with relevant information. And since Google ranks posts on freshness as well as newness, this helps the blog get more traffic. 

Step #4: Look at What’s Going On in Your Industry

No matter what industry you’re in, blogging is an extremely competitive sport. 

If you decide to create an SEO guide for 2020, guess what? It’s already been done – countless times. 

What this means is that you need to find ways to make your content stand out. And one of the best ways to do that is by adding massive value to your content. For instance, you could:

  • Share personal experiences
  • Create customer case studies
  • Perform original research and use your own statistics

If you’re in a particularly competitive industry, then you’ll probably benefit from publishing less, but with a deeper focus on long-form, data-packed, and well-researched articles that will take you straight to the top of the SERPs (search engine results pages). 

If, on the other hand, competitors in your industry are not publishing lots of content, then you have a massive opportunity, and you need to seize it immediately.

Pump out as much content as you possibly can in the quickest time possible. Make sure that it’s high-quality content and includes both long and short-form posts. 

Do this before everyone else in that industry realizes that they should be doing that, too. 

Find all the relevant keywords in your industry and begin crafting content to incorporate each of them. 

Once you start receiving high levels of traffic from search, you can then scale back on publishing content and begin focusing on producing quality over quantity. 

Step #5: Track Your Traffic Channels

Your main source of blog traffic is another factor that you need to consider when deciding how much you should post each week. 

Search Traffic

If most of your blog traffic is coming from the search engines, you’ll benefit from creating longer, more in-depth, and information-packed pieces. 

Studies show that the majority of the top results on Google’s first page contain at least 2400 words.

(Image Source: NeilPatel.com)

Articles of this length take a little longer to produce, so it may not be doable to post every day or even every other day. 

If most of your traffic comes from search, choose a blogging frequency that gives you ample time to create high-quality, in-depth posts. 

Social Media Traffic

If you get most of your traffic by promoting your blog posts on social media, then it may be worth experimenting with shorter content types as these tend to do better on Facebook, Twitter, and other social platforms.

Creating how-to articles and listicles will help you drive traffic and leads to your blog. Timely content also performs great on social media. 

You can jump on to trending topics and hashtags to get more exposure for your posts. 

If you choose this strategy, you will likely need to post several pieces every week in order to keep audience engagement up. 

Email Marketing Traffic

If you’re getting most of your blog traffic from your email subscribers, you need to measure the types of content that they respond to. 

Subscribers on your list are often the most engaged of all your audience, so find out if they like shorter posts or longer, more in-depth articles. Do they like specific topics? 

Once you find the types of content that they like, play around with your email frequency to find out if there are changes in your subscribers’ response rates. 

This will give you a good idea of how often they want to receive new content from you. 

If your resources allow you to create a strategy for content marketing that encompasses all the above audiences, then absolutely do that.

But, if not, pick one to start with. You can always expand later. 

Step #6: Experiment and Refine Your Frequency 

Now that you’ve decided on a frequency based on the information you’ve gathered regarding your traffic sources and what your audience likes, it’s time to refine it. 

Test your blog posting schedule, and continue testing it until you hit on the sweet spot. 

This is what marketing is about, and you’ll only hit on the perfect blogging frequency by testing to see which one works, tweaking, and testing again. 

For instance, if you’ve been posting sporadically, try posting at least once a week at first. 

Work on increasing that to twice, and then three times a week. It’s alright if you want to post more often than that. 

In fact, if your resources allow it, you can post daily so you can start reaping the benefits even sooner.

(Image Source: ImpactBND.com)

While experimenting with your frequency, check your traffic numbers, and once you see a significant bump in your traffic levels, you’ve found your magic number. 

It’s ultimately up to you how many posts you publish each week, but as the data has shown, posting more frequently will help you raise your traffic and conversions more quickly. 

What Some Experts Say About the Ideal Blogging Frequency

“The ideal blogging frequency doesn’t exist!”

This is the statement from one of the experts at Moz.com

Moz certainly does have expertise and tons of experience in content. 

They think that causation and correlation should be considered separately. Otherwise, the data that supports high-frequency posting could be misleading. 

They argue that frequency isn’t as important as these things: 

  • Is your content targeting ideal customers? There’s no point in increasing traffic if none of those visitors will ever become buyers.
  • Which industry or sector are you in? Manufacturing companies may not have a lot of use for data from brands in retail. 
  • Are your goals aligned to your content schedule? Goals that are based on elements like seasonality may be better achieved by publishing less. 
  • Are you publishing consistently? No matter what industry you’re in, consistency matters a lot more than frequency (to both Google and your readers). 
  • Do you focus more on quality over quantity? Creating one piece of content that is share-worthy is better than posting ten mediocre posts on your blog. 

In my opinion, all these points are valid. 

But, they don’t actually present any evidence against posting to your blog more frequently.

They are just great questions and concerns to think about when considering data.

In the end, you will be able to get the right frequency by testing it out using the six steps listed in this article. 

To help make your job a little easier, I’ve listed some practical blog posting schedules for you to choose from: 

5 Practical Blog Posting Schedules

Here are 5 sample blog posting schedules to help you quickly answer the question of ‘How often should I blog?’ 

I’ve also included the benefits and drawbacks to each, as well as some tips to help you consistently produce high-quality content for whichever frequency you choose. 

1. Several Times a Day

This was a great strategy for starting a blog – a decade ago. 

Blogs like Mashable.com and Problogger.net were started on just such a schedule. 

It’s certainly one way to get your blog to rank high fast, but it may not be ideal for lone bloggers for health reasons:)

If you decide to go this route, you obviously need to spend hours on content creation or hire a team of writers to help you sustain this blog posting schedule long-term. 

To help you create lots of content quickly, you can focus on these types of content: 

  • Updates for your industry
  • Content curation from various reliable sources
  • Short posts with a healthy mix of longer posts
  • Accept guest posts on your blog

2. Once a Day 

This posting schedule is great for bloggers who are just starting out. It will help you get traction and expand your reader base quickly. 

Until 2012, it was a fairly common strategy used by many of the top blogs, including CopyBlogger. 

However, when studies came out showing that readers were getting burnt out by too much content creation, many blogs started to scale back on the number of times they published content each week. 

If you want to post every day, make sure to do the following: 

  • Plan ahead to avoid scrambling for content to publish every day
  • Make sure your blog posts are short and to the point
  • Vary your blog post types as much as you can and include different media formats

3. Two-Three Times a Week

This posting schedule is perfect for anyone who wants to shift to a higher posting frequency and experiment with longer posts of over 1,000 words.

It will allow you to start getting more traffic while moving fast toward your blog’s 401-post mark. 

If you choose this blogging frequency, look at the types of content that are currently doing well on your blog. 

Select the most popular topics and do your best to emulate those posts so you can make each post you publish a successful one. 

4. Once a Week 

This is a great publishing schedule for blogs focused on providing high-quality, in-depth content packed full of value. 

You can also adopt this posting schedule if your blog already has over 400 posts. 

This will allow you to focus more on quality over quantity. Even though you’re posting less frequently, you’ll always have something genuinely useful to share. 

These types of posts are also more likely to be linked to and shared by others on social media.

(Image Source: OKDork.com)

5. Once/Twice a Month 

This is ideal for niches where you need to publish massive guides, roundup reviews, reports, and so on. 

Posting this type of content once or twice a month will prevent your blog readers from getting overwhelmed. 

But, with a blogging frequency like this one, you run the risk of getting forgotten by your readers. 

One way to avoid this is to ensure that you create carefully structured, in-depth, and evergreen content that will stay relevant years into the future, and then continually promote that post using various channels like email and social media. 

(Image Source: SingleGrain.com)

Pro Tip #1: Supplement with Guest Posts

If you’re doing everything you can, but you still feel that your blog needs more content, you can supplement your blog articles with guest posts. 

Just remember that this requires a time commitment for you to sift through the articles and possibly edit them to ensure that they meet your guest posting guidelines. 

Pro Tip #2: Outsource Your Content Creation

If you don’t have the time to create and publish content on a regular basis, you can use a blog writing service like ours to help you keep to your posting schedule. 

This way, you get high-quality content written by expert writers to help you achieve your blog content marketing goals. Try us out and free up more of your time so you can work on other important aspects of running your blog. 

The Bottom Line

So, now you know that there’s no magic pill or secret formula when it comes to blog posting frequency. 

We’ve examined the data, and it points to the fact that, for most blogs, more is always better. 

You also have a clear plan to help you determine the right posting frequency for your blog:

  1. Define Your Content
  2. Consider Your Resources
  3. Do a Quick Content Audit
  4. Look at What’s Going on in Your Industry
  5. Track Your Traffic Channels
  6. Experiment and Refine Your Frequency

All that is left to do is to use the information in this article to help you decide what’s best for your own blog. 

Which blogging frequency do you think will work best for you? Let me know in the comments below!