One of the most common questions new site owners have is whether they should launch their blog with one post or if they need to build up a mini archive first?
Ideally, your site should have 10-15 blog posts before going live. This allows Google to index your posts quicker and helps you minimize the time spent in the Google Sandbox probationary period. However, you can launch your site with any number of posts as long as you plan to post consistently.
This article will reveal to you the different strategies available to you, as well as the ideal blog launch strategy to get the best results.
Read on to discover exactly how your blog should appear before you show it to your audience.
How Many Blog Posts Should I Start With?
There’s a lot of nuance that goes into this answer, and it’s important to understand all of the factors that can impact your blog’s ranking ability before deciding how many posts you should have before launching.
One of these factors is the type of blog launch you choose.
When youask successful bloggerswho have done it all before, you will get a wide variety of answers when it comes to the “number of blog posts before launch” question.
Some of them launched their blog with just one post, while others had several posts on their blog before making things public.
Again, there’s no right or wrong choice, but each one does come with its own advantages and disadvantages.
Launching With One Blog Post
You can launch your blog with just one post on it to set the tone for what your readers can expect from you in the future.
Many new website owners do that. They ditch the welcome blog post and go straight into creating epic long-form content designed to solve their readers’ problems and make them stand out in their niche.
They then proceed to add more content once the blog is live.
This is a strategy that could work well for you if that first post is ahigh-quality pillar articlethat your audience will find extremely valuable.
Also, you must have a clear plan or a blog posting schedule for adding more content to your blog after you’ve made it public.
You can publish your new blog right away, even if there is only a single (or a handful) of posts on it.
But don’t market it yet, you only want it online so that Google can see and index those posts. While you’re adding new content, you start to reap the SEO (search engine optimization) benefits early.
Once your blog gets to the ideal number of posts for launch, then you share it with the public.
Launching With Several Blog Posts
If you already have a foundation of at least 10-15 awesome blog posts, you can start your blog launch via social media, email marketing, and so on.
The more articles you have on your blog, the better. After all, you don’t want to invite people to come to check out an empty blog, do you?
Not only will that make you look unprofessional, but you’ll also miss out on a great opportunity to build up your audience quickly right from the start.
But, if you have lots of posts already there when you launch, it makes your blog look lived-in, and your readers will get a real taste of what they can expect from you in the future.
So make sure that you have different types of posts designed to appeal to as many of your target audience as possible prior to launching your blog.
How to Choose the Best Launch Strategy for Your Blog
Since there’s no universal blog launch strategy to fit every situation, you must decide for yourself which route you’ll take.
To help you make the right choice, I’ve listed the three most common blog launch strategies so you can determine which one would work best for your blog.
Blog Launch #1: The Simple Launch
Many experts recommend that new bloggers don’t bother with a formal blog launch, but rather opt for the simple launch which involves letting your blog go live with just the first “welcome” post.
You can then start adding content as you go.
Pros of the Simple Blog Launch Strategy:
The advantage of this type of launch is that it allows bloggers to avoid procrastination and overthinking.
They don’t have to be worried about planning a big launch and they can just start right away.
Cons of the Simple Blog Launch Strategy:
While great, in theory, this type of blog launch has quite a few downfalls. No new blogger is ever 100% ready to launch, but taking this route is extremely risky, too.
Most bloggers hit the launch button before they are ready, and quickly get discouraged as no one is reading the posts they publish.
They wonder what they’re doing wrong, and lose the confidence to move forward. Many aspiring bloggers give up at this stage.
I’m all for taking action and not getting stuck in the research and planning stage.
But, you do need to spend some time setting up your blog and doing a formal launch if you want to avoid these pitfalls.
Which brings us to our second type of blog launch…
Blog Launch #2: The Intensive Launch
This type of blog launching strategy involves several different stages:
The Pre-launch Stage:
This is where you make sure that people know that you’re launching your blog soon, and make it clear to them how it’s going to help them change/improve their lives.
You might create a series of teaser images to share on social media or plan an exciting launch giveaway.
Alternatively, you could team up with other bloggers in your niche to arrange a free launch bundle for your readers.
This could include free checklists, ebooks, workbooks, or even physical items.
Day 1 of the Launch:
Prior to the first day of your launch, publish one post on your blog. Then, on the first day of the launch, publish 2-3 posts over a span of a few hours.
Go all-in onpromoting those postsand/or your contest/giveaway organically everywhere you can, including social media and email.
Tell all your friends and family about your new blog and ask them to check it out. Encourage them to leave comments and feedback, and to share it with their own networks of friends.
Day 2 of the Launch:
RunFacebook ads targetedat your ideal audience. Set a low budget at the start, and focus on targeting people by specific interest, location, and age.
This will be aimed at promoting your free bundle or giveaway.
Publish another 2-3 posts at intervals during the day, and promote them on social media, as well as any niche groups that you are a part of.
You can also share a link to your blog on any forums where your target audience hangs out. Basically, do everything you can to spread the word!
Day 3 of the Launch:
Publish another 2-3 blog posts and promote them.
Continue promoting these posts throughout the day. After your third day, you can then slow down your blog posting schedule to just one post a day for the rest of the week.
After your launch week is over, you can set a blogging frequency that is more manageable for you in the long term.
As you can see, this type of blog launch is quite intensive, and while it will net you pleasant results in terms of traffic to your new blog, it can prove to be one truly exhausting week.
Thankfully, there’s an even better way to get your blog out there.
Blog Launch #3: The Ideal Launch
The “ideal” blog launching strategy works pretty much every time.
This is a great blog launch strategy with which many new bloggers have found massive success.
It’s my preferred method for taking your blog live and it involves having between 10 and 15 posts on your blog before publishing it.
When you officially announce your new blog to the world, you should have enough posts published for your blog to look “official.”
Ten posts is a realistic amount of content for a new blogger to create.
But what type of posts should you write as your first articles?
Well, take a look at the core categories of your blog. That will help you determine the types of content that will serve your future audience.
Have at least one post for each category that you plan to write about on your blog in order to give your readers a taste of the topics you’ll be publishing about.
Also, do your best to vary the post types. For instance, all your posts shouldn’t be “how-to” articles or “product reviews.”
You can also try varying the content length to appeal to different readers.
Don’t worry too much about the posts being perfect. The trick here is to craft quality content that is packed full of useful information.
These will be your blog’s pillar posts and you’ll likely come back to edit, fix, add to, and update them over time to make them (even more) awesome resources that will continue to bring traffic to your blog for years after your initial launch.
You have exerted phenomenal effort in getting your initial posts completed and your blog launched. Great work.
But even after that is done, you still need to create a plan to help you continue to post consistently.
The content you publish after your blog launch is just as important as the number of articles you go live with.
The last thing you want is to lose all that momentum you created with your launch.
To help you keep the momentum going, you should have an additional 4-12 posts written and lined up in your drafts folder, all ready to go.
These will help you consistently post new content over the next few weeks (depending on the blog posting frequency you’ve chosen – once, twice, or three times a week).
It will also take the pressure off and give you a chance to take a short break from writing so you can regroup.
Another reason to have some posts in reserve is that it’s easy to get distracted by all the other aspects of running a blog, such as design tweaks, blog promotion, setting up social profiles, and so on.
If you don’t have posts written and ready to publish, you may fall behind on your posting schedule.
By writing the posts in advance, you get a great backup and avoid disappointing your new readers.
Brainstorm Three Months’ Worth of Topics
One of the hardest things about creating posts on a regular basis – particularly when you’re just starting out – is figuring out ideas for topics to blog about.
In addition to having some posts written and scheduled on your blog, you also need tocreate an editorial calendarto help you stay ahead of your posting schedule over the next few months.
This will also help you avoid that stressed-out feeling you get when you’re continually struggling to come up with ideas for new blog content.
Once your blog is live, aim to post at least once a week. Two or three times is even better if your resources allow it.
Advantages of having at least ten posts before your blog launch:
1: Your readers will like and trust you more when you show them a healthy number of articles.
It shows that you’re serious about providing helpful solutions on your blog, and you’re not just sending them to a “Hey, check it out! I’ve started blogging” post.
2: A website that looks lived-in is always better for conversions. People online tend not to trust “new” things.
3: The majority of bloggers that launch with more posts tend to experience higher engagement rates from their new readers.
They get more blog comments and social media shares than those that launch with just one blog post. This is likely because more posts give you the opportunity to appeal to a wider segment of your audience.
How Many Blog Posts Before Launching: The Bottom Line
As you can see, there are many different routes you can take to successfully launch your blog.
You can either start with one post (not recommended), or a few posts (about 10-15).
Ideally, you want to launch your blog with at least ten posts and have 4-12 more in reserve.
Some SEO experts suggest that you should have 20 to 30 articles on your blog before going live.
The reasoning behind this is that with a high number of posts, Google’s crawlers will be able to understand and index your content and rank your blog posts much faster.
This, in turn, means you’ll escape the Google sandbox and start getting blog traffic a lot sooner.
The Google Sandbox is a real phenomenon, and it can be hard for new blogs to escape it. To learn more about the Google Sandbox and how it can affect your blog’s ability to rank, I recommend reading this article from Ahrefs: Google Sandbox: Does Google Really Hate New Websites?
In an effort to help you determine how many posts you need to have before launching your blog, I’ve outlined the three styles of launches that are most commonly used by new blog owners:
The Simple Launch
The Intensive Launch
The Ideal Launch
My favorite is the “Ideal” blog launch because it builds on the main drivers of traffic: Google and social media, and it sets you up for massive success as a new blogger.
But, you still have to decide what’s right for your own unique blog, and once you’ve chosen your blog launching strategy, you’ll know exactly how many blog posts your site should have before going live.
Which blog launch style appeals to you the most? Let me know in the comments below.