Blogging is one of the most accessible forms of writing in existence. If you have an internet connection and access to a computer, you can blog. But how much does writing ability play into writing good blog posts?
You don’t need to be a good writer to blog. The main goal of blogging is to relay information. If the reader can understand the words you’re writing, you can be an effective blogger. And even if you have a hard time with the writing, you can always outsource your blog content.
Writing high-quality blog posts is certainly an art form, but your writing skill is only part of the equation.
In this article, we’ll discuss why being a great writer isn’t essential for blogging, what is required to make a great blog post, and how you can make your blog posts more engaging even if your writing skills aren’t top-notch.
Why You Don’t Need to be a Good Writer to Blog
When I say you don’t need to be a “good writer” to blog, I think it’s important to define what a “good writer” is.
A good writer is someone who has an excellent grasp of the English language. They are well-versed in using proper punctuation and transition words, and have a diverse vocabulary that they can call on to describe almost any situation or idea.
While all of these characteristics are certainly useful to have as a blogger, they aren’t necessary to write an effective blog post.
You don’t need these extra perks because most forms of blogging are, first and foremost, about helping the reader solve a problem.
The Purpose of Blog Posts
Nowadays, almost all blog posts are written to help readers solve a problem.
The only instance in which this wouldn’t apply is if you’re blogging about your personal life.
However, personal blogging has fallen by the wayside as businesses and individuals have realized the monetary potential that blogs can provide.
If you’re reading this, you’re probably interested in earning money from blog posts in some way.
Just so we’re on the same page, here are the most common ways you can make money with blogs:
Pulling in traffic from Google searches and monetizing via ads, affiliate commissions, and selling products and services
Attracting B2B clients by writing blogs that explain how your product or service solves a problem in your industry
Building your professional profile by publishing insightful posts on LinkedIn
Attracting customers to your local business by writing blogs that pull traffic from Google and social media
No matter how you plan to monetize your blog posts, there’s one basic principle that ties all of these blogging purposes together: they all need to help the reader solve a problem.
Let’s take a standard “niche website” blog that aims to monetize Google traffic with ads and affiliate links.
If you want to succeed at earning money with a blog like this, you need to write posts that target the search queries that people type into Google.
You know that drop-down menu of suggested searches that appears when you type something into Google?
Well, those are all searches that other people have typed in.
And if you perform a quick analysis of the suggested searches that appear for anything you type in, you’ll notice a common theme: most people typing something into Google are either looking for the solution to a problem or looking to learn new information.
There are a few exceptions, like when people are searching for a particular website, or when they’re looking for pictures of something.
However, the vast majority of searches are performed because the searcher is trying to figure something out.
Maybe they’re trying to troubleshoot a broken washing machine, so they type in “whirlpool washing machine won’t work.”
Or maybe they want to understand why a light bulb generates heat, so they type in “why does light bulb make heat.”
Whatever it is they’re typing in, they’re almost always trying to learn something new.
Here’s my point: most people read blog posts to solve a problem or to learn new information.
Therefore, if you can clearly explain the solution to the reader’s problem, you can write effective blog posts without resorting to fancy words or perfect sentence structures.
All that’s required to do this is a solid understanding of the reader’s problem, what they need to do to fix it, and enough knowledge of the English language to explain it to them.
How Much English Do I Need to Know?
You can’t write blog posts in the English language without knowing some English.
The average internet user reads at an eighth-grade level. Therefore, if you want to communicate effectively, your writing needs to be near that level.
If you can only write in broken English that is very difficult to understand, you have two options if you want to make money blogging: improve your writing or outsource the writing.
Quick Tips to Improve Your Blog Writing
While stellar writing skills aren’t needed to write effective blog posts that help people, improving your writing will increase the readability and clarity of your content.
And although there’s no replacement for years of professional writing experience, a few simple tips, tools, and resources can go a long way toward improving your content.
Get Grammarly Pro
No matter what writing level you’re at, Grammarly Pro can make your content shine. If you’re in the for-profit blogging business, I think this tool is an absolute necessity.
Why? Well, it detects all of your writing mistakes and tells you how to fix them. Here are a few of the issues using Grammarly can wipe away:
Repetitive vocabulary usage
Improper punctuation usage
I have a degree in English, and I’d been writing professionally for about five years before I started using Grammarly. Grammarly still found parts of my writing that needed improvement (and told me how to fix them).
If Grammarly was able to help me improve my writing, it will certainly be of use to you as well.
There’s a lot of potential to make money in blogging.
And the higher quality your posts are, the more money you’ll be able to make, whether it be through increased ad views, more affiliate conversions, or more persuasive selling of your product or service.
So if you’re invested in blogging as a way to grow your income, but don’t have the writing skills needed to make your posts truly shine, I recommend hiring an expert to write your posts for you.
Hiring an individual writer is one option, but it’s risky.
For starters, your entire website is reliant to the availability and dedication of a single person. I’m a pretty risk-averse person, and placing all of my eggs into one writer’s basket
There are quite a few content services out there, but my content service (We Write Blog Posts) will get your content ranking on Google.
Why? Well, we use a proprietary writing method developed by the blogging wizards at Income School.
This method is optimized to win the featured snippet for any keyword you want to target – and we’ve got a crack team of professional writers who are trained to use this method on any subject you want to write about.
Alright, I’ll stop selling and get to the point. If you’re not a great writer – or just don’t have the time to write – we can help you. If you want information about rates, turnaround time, or anything else, head over to our home page and give it a read-through.
You don’t need to be a good writer to make good blog posts. If you know how to solve your reader’s problem, the useful information you provide should be enough to overcome many of the issues your writing may have.
However, your writing does need to be readable. Therefore, you do need to use the tools and resources available on the web to make your posts as clear and engaging as possible.
The easiest way to ensure good blog posts is to outsource them to a professional content service. But if you can’t afford to do that, a premium writing tool like Grammarly Pro is an absolute must-have.
What are your thoughts on how writing quality correlates with writing good blog posts?
Leave a comment below; I’d love to hear what you think.